The 'MAX' Experience !

We were given this marketing project in our 3rd semester of bachelors in which we were supposed to do a detailed analysis of any brand....me n my group members chose 'MAX' after having read an impressive article about its complete life cycle in a magazine...once we started working on the project, did we realize that there was no information available on internet or anywhere else regarding MAX except for that one article...at that point, it was neither suitable nor possible to change the brand..so we decided to stick to MAX...and the end result was a pretty long report, in which, to our great delight, our group scored the highest =D...

Before the submission of the final report, we had to submit a 'brand story' of MAX...in that too, we had the highest=D... as they say, 'hard work pays off', well it does...(in most of the cases i mean =p)

We included the following two poems regarding MAX in the brand story, both of them composed by momal and myself.....one spells out the success story of MAX, whereas the other talks about MAX's determination and purposefulness and its faith in its own potential...

1:

Ladder of Success

Conceived by Lakson Group
I came as a scourer first
Rejected - it hurt
Into tears I burst

With a boom I came
Again -
Max Bar, my name
Winner I was in the game
Cleanliness being my desired aim

And that is when my competitor arrives
However, it's me who survives
And the brand Rin
Gets thrown into the bin

Green and yellow is my combination
'Hara Kaam Main Khara'
Is my vivid explanation

2:

I Can!

We have to grow at all times
'Cause, growth is a way of life

Fame, prosperity and maintenance
Are the key elements to survive

And,
In my case,
The challenges I face
Are numerous
But them, I can trace!

This project, i really enjoyed working on. Firstly because it was a novel thing for us to practically apply to the real world the knowledge imparted to us in class. This was an opportunity for us to put our creativity and imagination into action. Secondly, i got a chance to work with a bunch of people whom i had never worked with before as a group. They were not just a bunch of people, but a bunch of quite talented and amazing people i must say. (God bless u all)